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Marketing Strategies today |
COVID-19 Drops every single business all over the world, It affects millions of business and millions of employees.
The way you used to do business doesn’t exist anymore. neither after 6 months or 8 months it doesn't work that way. Honestly this is my best guess 1 1/2 years to get back to normal.
Your marketing statistic isn’t creating leads.
Dropping sales has makes you worried every single day.
What and How can you do marketing now?
Fear not.
Everything you need is right there with you and your team.
The starting point to solve lies in finding what’s your brand differentiation.
Differentiation is the most important aspect of brand strategy techniques.
1. It shows how the brand can stand-out to anyone.
2 Delivers emotional value
3. Develops sustainable growth
It’s not:
❌ ( x mark ) in the product features
❌ ( x mark ) nor in the technology
Differentiation is the sum of:
Product ➕ (Add sign) Expertise ➕Employees ➕Channels ➕Culture ➕Design ➕Language ➕Communication = (equal symbol) Brand Experience
Brand experience is an emotion that helps the brand to connect and engage the client.
It’s what helps you create the positive impact you want on your bottom-line.
Take this insight and discuss/talk with your team.
Empower them to implement their own ideas
You will see soon how effective your marketing strategies can be.
This is what my process of marketing inside-out does.
It creates your strategic differentiator through your people.
It’s copy-proof as only you and your team can deliver/handle it.